THE CATCHLIGHT
Where brands are seen , and why people look
A biweekly pieces of lights exploring how AI is reshaping brand visibility, backed by behavioral science on how human attention actually works.
where visibility
meets the science
of attention
What you'll get
Each light connects two worlds most marketers treat separately: where your brand appears across AI-powered search, and the behavioral science of why that appearance matters.
🔍 AI Visibility Briefing — What's changing in how ChatGPT, Gemini, and Perplexity surface brands. Real data, not hype.
🧠 Attention Science — One behavioral insight per issue you can apply immediately. Salience, gain fields, cognitive load , translated into strategy.
⚡ The Bridge — Where these two worlds collide. Case studies, frameworks, and contrarian takes on what actually earns attention.
Written by Mohamed. Search Marketing Director @ WPP, building tools , MBA. This newsletter is the thinking that doesn't fit in a deck.